Web Samples
ALL HANDS & HEARTS
I manage overall content strategy and backend for All Hands & Hearts to create clear, resonant, and mission-driven web copy and supporting media to bring awareness to our disaster relief efforts worldwide.
All Hands & Hearts is a nonprofit rebuilding communities after disasters. My work here is to translate fast-moving relief operations into digestible, compelling digital content that drives donations, while helping our general audience, donors, partners, and volunteers understand both the urgency and long-term impact of the work.
Scope
SEO-optimized blog posts and field stories
Volunteer recruitment and donation landing pages
Impact and beneficiary storytelling
Social media and email marketing (samples available upon request)
Approach
We center our communications on the human story. Real-life, on-the-ground experiences - emergency shelters in Ukraine caught in the crossfire of war, the moments after a massive tornado in a Kentucky neighborhood, blanket deliveries for families in Gaza living among the rubble of their former homes - shape the heart of every message. The goal is to bring our audience into the communities we serve while guiding readers toward meaningful action.
Pacific Grip
I developed a full website rehaul and SEO strategy for Pacific Grip, a custom marine traction and boat flooring company serving customers across the West Coast. My work was to translate a highly technical, custom fabrication process into clear, compelling content that communicates the precision and durability behind every kit.
Pacific Grip creates digitally scanned, precision-cut boat flooring customized to individual boats. My role was to build a website that makes the process easy to understand while positioning the company as a premium, technically sophisticated alternative to off-the-shelf marine flooring.
Scope
Website copy and content strategy
SEO-focused page structure and messaging
Brand voice and positioning
Website information architecture and backend setup
Approach
The challenge was making a technical product feel both precise and accessible. I translated Pacific Grip's scanning, digital modeling, CNC machining, and material specifications into straightforward messaging focused on what customers ultimately care about: a precise fit, durable materials, a clean finish, and a flooring kit built specifically for their boat.
The resulting content balances technical credibility with a more polished, approachable brand voice. This helps customers understand what Pacific Grip makes while explaining why the custom process produces a better-fitting, more considered result.